{"product_id":"perfect-shine-permanent-hair-colour-100ml","title":"Perfect Shine Permanent Hair Colour 100ml","description":"\u003cp class=\"isSelectedEnd\"\u003ePerfect Shine Permanent Hair Colour is a professional permanent hair colour available in a wide range of shades for customised colour results.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe 100ml cream formula is designed to be mixed with a compatible developer according to the manufacturer's instructions and contains Argan Oil, Jojoba Oil and conditioning ingredients.\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003ePermanent hair colour\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAvailable in a wide range of shades\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCream formula for easy application\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for customised colour results\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eContains Argan Oil and Jojoba Oil\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e100ml professional-size tube\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eImportant:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Always read and follow the instructions supplied with the product before use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHair colourants can cause severe allergic reactions. Carry out the manufacturer's \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eallergy alert test 48 hours before each use\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, even if you have previously used hair colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMix Perfect Shine Permanent Hair Colour with the appropriate developer according to the manufacturer's specified mixing ratio.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eApply and process strictly according to the instructions for your chosen shade and desired result. Rinse thoroughly after the recommended development time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eDeveloper sold separately, where applicable.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eIngredients\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAqua (Water), Cetearyl Alcohol, Petrolatum, Propylene Glycol, Ammonia, Polysorbate-80, Glycol Distearate, Sorbitan Stearate, Stearic Acid, Palmitic Acid, Oleyl Alcohol, Cocamidopropyl Betaine, Hydrolyzed Keratin, Simmondsia Chinensis Seed Oil, Argania Spinosa Kernel Oil, Laureth-3, Cera Alba, Cocos Nucifera, Sorbitan Oleate, Ceteareth-20, Hydrogenated Castor Oil, Tetrasodium EDTA, Sodium Hydrosulfite, Sodium Sulfite, Ascorbic Acid, Pentasodiumpentetate, Phenoxyethanol, Potassium Sorbate, Simethicone, M-Aminophenol, 2-Methylresorcinol, Toluene-2,5-Diamine Sulfate, Resorcinol, P-Aminophenol, 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